Sustainability Strategies: When Does It Pay to Be Green? - INSEAD Business Press Book on Eco-Friendly Business Practices | Perfect for Entrepreneurs, MBA Students & Corporate Leaders
$38.24
$50.99
-25% OFF
Free shipping on all orders over $50
7-15 days international
9 people viewing this product right now!
30-day free returns
Secure checkout
70974319
Guranteed safe checkout
Description
By analysing the rationales for sustainability strategies, this book addresses a timely question for managers, academics and MBAs: 'when does it pay to be green?' Based on solid theoretical foundations and empirical research, it clarifies the elements involved in the formation and evaluation of sustainability strategies in firms.
Reviews
- Verified Buyer
I bought this book while in school working on a degree in green business management. Although, this was not a text book I wish it was. The knowledge in this book is sound and is far more realistic than most green books. There have been many lessons found in Sustainability Strategies that work in the real world. The author is well versed in the subject and the integration of traditional business strategy allows the read to bridge the gap between "greens" and the rest of the company. His discussions of Blue Ocean Strategies fitting into sustainability are spot on.
